Jul 25, 20181 min
Updated: Apr 21, 2023
In 2017, Google made changes to raise the quality of the ad grant programme and as a result, many non-profits have needed to upskill or seek additional support to ensure their grant is not suspended. To guide non-profits, Google has produced a community directory of certified professionals that can help.
As of its launch on 24th July, the directory lists 8 North America based agencies and one person in Europe, which is me!
https://support.google.com/grants/answer/9069100?hl=en&ref_topic=3500091
I was asked to be part of a small group to help Google with the Ad Grants programme strategy because there's quite a few difference between an Ad Grant account and a paid account.
It's important that nonprofits get help from someone who is knowledgeable about these differences, Google has produced this certified list to give charities more confidence in their choice.