Last updated: 16.07.2018

These policy updates were effective as of January 1st 2018 for all Ad Grantees.

 

1. Must not have single or generic keywords.

Policy link: https://support.google.com/grants/answer/4410314?&ref_topic=3500093


 

2. Must not have keywords with a Quality Score of 1 or 2.

Policy link: https://support.google.com/grants/answer/4410314?&ref_topic=3500093


 

3. Must have at least 2 active Ads per Ad Group and 2 active Ad Groups per Campaign.

Policy link: https://support.google.com/grants/answer/117827?&ref_topic=3500093


 

4. Must maintain a 5% click-through rate (CTR) each month (at account level). [for the last 7 days of account activity]

Policy page: https://support.google.com/grants/answer/117827?&ref_topic=3500093

Tips: https://support.google.com/grants/answer/7651240

Video series: https://www.youtube.com/channel/UCXA_lYC6c5btYrjxoSZB_ig  


 

5. Must have at least 2 sitelink ad extensions.

Policy page: https://support.google.com/grants/answer/117827


 

6. Must use specific geo-targeting.

Policy page: https://support.google.com/grants/answer/117827


 

7. Must respond to annual programme survey.

Policy page: https://support.google.com/grants/answer/117827

Survey link: https://docs.google.com/forms/d/e/1FAIpQLSczpnyIPjodpfXQFUzOr3djDeGcewLrtWG7Pn6ZO6O-PdNx-w/viewform


 

8. Website must be compliant.

Page link: https://support.google.com/grants/answer/1657899

Additional domain request: https://support.google.com/grants/contact/grants_v

Tips for landing pages: https://www.jasonwilliams.work/digital-blog/what-makes-a-good-google-adwords-landing-page-h1


 

Request reinstatement

Call Google: 0800 169 0409

Page: https://support.google.com/grants/contact/Request_for_reactivation


 

Extra learning

Academy for Ads: https://academy.exceedlms.com

Youtube: https://www.youtube.com/channel/UCXA_lYC6c5btYrjxoSZB_ig

Workshops: Attend or request one of my free Google Ad Grants workshops.

 

Contact for help

Jason Williams - Google Ad Grant manager

hello@jasonwilliams.work

www.jasonwilliams.work/google-ad-grants-management-price