Last updated: 15.04.2019

These policy updates were effective as of January 1st 2018 for all Ad Grantees.


1. Must not have single or generic keywords.

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2. Must not have keywords with a Quality Score of 1 or 2.

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3. Must have at least 2 active Ads per Ad Group and 2 active Ad Groups per Campaign.

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4. Must maintain a 5% click-through rate (CTR) each month (at account level). [for the last 7 days of account activity]

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Video series:  


5. Must have at least 2 sitelink ad extensions.

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6. Must use specific geo-targeting.

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7. Must have valid conversion tracking in place.

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8. Must respond to annual programme survey.

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Survey link:

9. Website must be compliant.

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Additional domain request:

Tips for landing pages:


Request reinstatement

Call Google: 0800 169 0409



Extra learning

Academy for Ads:


Workshops: Attend or request one of my free Google Ad Grants workshops.


Contact for help

Jason Williams - Google Ad Grant manager