"Your account is suspended - We've had to suspend your account because you violated the Google Ad Grants policies. Please read our programme policies and contact us to see if you can fix the issue."

Before you call Google and start screaming down the phone, have you tried reading the updated programme policy? Here's where you're probably going wrong:

 

1. You must maintain a 5% click-through rate (CTR) each month

You just need to make sure your overall account-level CTR for your enabled keywords is over 5% per month, and that it doesn't fall under 5% for two consecutive months.

  • Remove keywords with a low CTR.

 

2. You mustn't have single or generic keywords

  • Remove single-word keywords (excluding your own branded words, recognized medical conditions, and a small number of exception keywords published here)
  • Remove overly generic keywords like “free videos”, “e-books”, “today's news”.

 

3. Mustn't have keywords with a Quality Score of 1 or 2

 

4Must have >= 2 Ads per Ad Group and >= 2 Ad Groups per Campaign

  • Write new ads
  • Create more ad groups
  • Add new keywords.

 

5. Must have at least 2 sitelink ad extensions

  • You can add sitelinks at the account, campaign, or ad group level. You specify the link text (what shows to people) and URLs (the pages they click to).

 

6. Must respond to programme survey

Google sends you an annual Ad Grants program survey and they require your response to participate in the program.