Earlier this year, Google launched expanded text ads to help you connect with customers in more meaningful and relevant ways. Starting January 31st, 2017 you will no longer be able to create or edit standard text ads within AdWords. After this date, you will only be able to create and edit text ads using the expanded text ads format. Existing standard text ads will continue serving alongside expanded text ads.

Here's what expanded text ads look like compared to standard text ads.

With expanded text ads, you have 50% more space to tell people about your business. Based on early testing, some advertisers have reported increases in clickthrough rates of up to 20%.

Don't delay. Create your new ads today. 
To help you get started with expanded text ads, there's a best practices guide for you. If you have any questions about this upcoming change, please don't hesitate to contact me at any time.