UK registered charities can apply for $10,000 in free advertising to promote their work. Charity adverts look a bit like this. Read on to see how RESULTS UK use their Google Ad Grant for global campaigning.
What does Google have to say about the Google Ad Grants programme;
"Imagine what you could do with $10,000 USD of in kind advertising every month from AdWords, an online advertising solution from Google. You could recruit more volunteers. Attract more donations. And share your story with audiences all over the globe. It’s all possible with Google Ad Grants." - google.co.uk/intl/en/grants
Who's eligible for a Google Ad Grant?
- You must hold a valid charity status.
- You're nonprofit must be based in 1 of the 50+ qualifying countries.
- Have a live website with good content.
Who's not eligible for a Google Ad Grant?
Governmental entities and organisations, hospitals and medical groups, schools, childcare centres, academic institutions and universities. Sorry!
How to apply for the Google Ad Grants Programme?
It's fairly straight forward. You can follow my blog post; How to apply for a Google Ad Grant in four steps and if you would like to work with a Google Ad Grant manager you can see my service packages and rates here.
A Google Ad Grants Case Study
RESULTS is a movement of passionate, committed, everyday people. Together they use their voices to influence political decisions that will bring an end to poverty.
The Google Ad Grants programme has enabled RESULTS to reach out to a wider audience of people who might be interested in their work. Here's a few examples of adverts that have worked well.
RESULTS produces some great downloadable campaign resources, such as "How to write to your MP." A Google Ad Grant means this kind of content is now more visible to people who are searching for related help.
RESULTS also is a much used term with searches like "Football Results", "Lottery Results" etc. By using the free advertising from the Google Ad Grants Programme, RESULTS can ensure they stay top of Google for their brand. By adding negative keywords, users searching for football results or the lottery results can be avoided.
Without it's network of grassroots campaigners volunteering their time to write to and meet with MPs on issues of poverty, child nutrition and tuberculosis, RESULTS simply wouldn't be as strong. Adverts like these help recruit new members to join local groups.
If you want to understand how you could benefit from the Google Ad Grants programme, feel free to get in touch and we can have a chat about some ideas.