Google have recently updated their eligibility guidelines. With these changes, Google Ad Grants became part of a larger program called Google for Nonprofits. As a result, Ad Grantees now have access to more tools that can support them in their nonprofit organizations' missions.
To keep your Ad Grants account active, you need you to enrol in the Google for Nonprofits program within the next 60 days. All Ad Grants accounts not enrolled in the Google for Nonprofits program will be suspended after March 31, 2017.
Once you're enrolled in the Google for Nonprofits program, you can keep using your current Ad Grants account and won't need to create a new one.
How to enrol in the Google for Nonprofits program
1.Check the eligibility criteria for your country.
2.Follow the steps to apply for the program membership.
Note Enrollment might take up to 20 business days.
How to link your Ad Grants account with a Google for Nonprofits account
1.Sign in to your Google for Nonprofits account.
2.Click Sign up now.
3.Under "Google Ad Grants," click Enrol.
4.Enter your -digit AdWords customer ID (CID), which is the same as your current Ad Grants account.
5.Enter the referral code adgrants2017 and complete the rest of the form.