Many charities have lost their Google Ad Grant because they’re not aware of the full Google Ad Grants account management policy. A free Google Ad Grants compliance report could make sure your account isn’t suspended again.
What are some examples of the new policy requirements for Google Ad Grants account management?
You must maintain a 5% click-through-rate (CTR) each month.
You mustn't have single or generic keywords.
You must not have keywords with a quality score of 1 or 2.
Must have 2 Ads per AdGroup and 2 Ads Groups per Campaign.
Must have at least 2 sitelink ad extensions.
Must have valid conversion tracking.
Must use specific geo-targeting.
Must respond to the programme survey.
What help is available for charities suffering from poor Google Ad Grants peformance?
Help is always available. Google Ad Grants managers like myself, have been working with AdWords for a long time. Google Ad Grant management doesn't need to be expensive, we can do the work needed to put your charity back on track.
The best way to understand what support you might need is to start with a Google Ad Grants compliance check.
Enter your details above to get started.
Ad Grants Certified Professionals Community
Google has made changes to raise the quality of the Ad Grant programme and as a result, many non-profits have needed to seek additional support to ensure their grant is not suspended. To guide non-profits, Google has produced a community directory of certified professionals that can help.
When it launched in 2018, the directory listed 8 North America based agencies and one person in Europe, which was me!