Many charities have lost their Google Ad Grant because they were not aware of the full account management policy. A free Google Ad Grants compliance report could make sure your account doesn't get suspended. 



What are some examples of the new policy requirements for Google Ad Grants account management? 

  • You must maintain a 5% click-through-rate (CTR) each month.

  • You mustn't have single of generic keywords.

  • You must have keywords with a quality score of 1 or 2.

  • Must have 2 Ads per AdGroup and 2 Ads Groups per Campaign. 

  • Must have at least 2 sitelink ad extensions.

  • Must respond to the programme survey.


What help is available for charities suffering from poor Google Ad Grants peformance? 

Help is always available. Google Ad Grants managers like myself, have been working with AdWords for a long time. Google Ad Grant management doesn't need to be expensive, we can do the work needed to put your charity back on track.

The best way to understand what support you might need is to start with a Google Ad Grants compliance check.  

Enter your details above to get started.