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How to apply for a Google Ad Grant

Follow these four easy steps to a $10,000 Google Ad Grant:

Step 1 (validate your Uk charity status)

Registered with TechSoup but don't have a validation token?

Get a validation token from TechSoup.

New to TechSoup?

Register your organisation with TechSoup to get a validation token.

Your TechSoup validation token will look something like 123a4567@1b234c5de6789000.

Step 2

Register for Google for Nonprofits programme.

Step 3

Enrol on Google Ad Grants programme.

  • Select the AdWords Programme not AdWords Express.

  • If you already have an AdWords Account, you must create a new account to bypass billing setup. Ad Grants cannot be applied to AdWords accounts with billing enabled.

Step 4

Create AdWords account & submit to Google for approval.

Ensure set up using $USD and do not enter billing information!

Use this guide for more help.

Once you've submitted your application, you'll receive an email from the Google team with your status within about 5 working days.


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