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How to Apply for Google Ad Grants.

1. Obtain your TechSoup Validation Token

If you already have an account with, please log in and obtain your TechSoup Validation Token.

Your TechSoup validation token will look something like 123a4567@1b234c5de6789000  or 123c492@MyOrgName.

If you do not have an account with, please create a new account. This may take up to 5 working business days to be fully approved so that the TechSoup token becomes available. 

You do not need to upload any documents for proof if your charity is registered with the UK Charity Commission.

2) Register with Google for Nonprofits 

Go to and click Get Started. If your organisation already has an account registered, you will be alerted during the signup process. 

Use the same email address you used to obtain the TechSoup token.

Once you’re registered, add me as an Administrator so I can activate your Google Ad Grant once I have set up your Google Ads Account. 

3) Create a Google Ads account using your Google for Nonprofits email

Sign up for a Google Ad Grants account.

Remember to use the same username and password as the one associated with your Google for Nonprofits.

For the business information, you have to supply the following information correctly:


  • Billing country - where your charity is located

  • Time zone - time zone of your billing country

  • Currently - should be in US Dollar (USD $) regardless of your country's own currency

Do not enter your credit card details or any other billing information as this will automatically forfeit the grant!

Take note of your Google Ads Customer ID on the top right corner of your account and in the format of xxx-xxx-xxxx.

4) Answer the Ad Grants Pre-qualification Survey

5) Complete the Ad Grants training quiz

6) Submit Part 1: Pre-Qualification

Log into your Google for Nonprofits account and click Activate products.

You’ll see a list of all available Google Products. Under Google Ad Grants, click Get Started.

Complete the Part 1 (Pre-qualification) of your Ad Grant application by entering your customer ID and clicking Submit.

Wait for an email confirming your submission - do not proceed to the next step until you receive this!

Once your Pre-qualification has been approved, proceed to the next step.

However, if your Pre-qualification has been disapproved, you'll have to create a new account and start over.

7) Set up your Account

Log back into your Google Ads account.

Create campaigns, ad groups, and ads, add keywords and extensions, track your conversions, and make sure you comply with Google Ad Grant Policies.

8) Submit Part 2: Account Review

Take the time to have one last check at your Google Ads account before submitting it for the final review.

Then go back to your Google for Nonprofits account and complete the Part 2 (Account Review).

Once you've submitted your application, you'll receive an email from the Google team with your status within about 10 working days but it's usually a lot quicker!

Additional services you might like:

Digital Strategy, Website Design, Email Marketing, Paid Advertising (PPC), Search Engine Optimisation (SEO), Google Analytics, Google Tag Manager, Google Data Looker.

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