How to apply for Google Ad Grants
Follow these four Google Ad Grant application steps to receive a $10,000 Ad Grant. If you don’t have the time to do it, get in contact and I’ll do it for you. If I can’t get you the grant, I won’t charge you anything!
STEP 1 (VALIDATE YOUR UK CHARITY STATUS)
Registered with TechSoup but don't have a validation token?
Get a validation token from TechSoup.
New to TechSoup?
Register your organisation with TechSoup to get a validation token.
Your TechSoup validation token will look something like 123a4567@1b234c5de6789000 or 123c492@MyOrgName.
Register for Google for Nonprofits programme.
Click "sign up now" choose "Enroll" on Google Ad Grants programme.
Select AdWords Classic not AdWords Express. (see screenshot below)
Read more about the differences between AdWords Classic & AdWords Express.
Use AdWords Classic
If you already have an AdWords Account, you must create a new account to bypass billing setup. Ad Grants cannot be applied to AdWords accounts with billing enabled.
Create AdWords account & submit to Google for approval.
Please read the latest AdWords account creation guide for Google Ad Grants.
Ensure set up using $USD and do not enter billing information!
Check the boxes & enter your 10 digit account ID#
Once you've submitted your application, you'll receive an email from the Google team with your status within about 5 working days but it's usually a lot quicker!
If you're stuck, feel free to get in touch for more help. I've been through this process with many charities so could save you a lot of time and misery!