Follow these four steps to a $10,000 Google Ad Grant or get in contact for help.
STEP 1 (VALIDATE YOUR UK CHARITY STATUS)
Registered with TechSoup but don't have a validation token?
Get a validation token from TechSoup.
New to TechSoup?
Register your organisation with TechSoup to get a validation token.
Your TechSoup validation token will look something like 123a4567@1b234c5de6789000 or 123c492@MyOrgName.
Register for Google for Nonprofits programme.
Click "sign up now" choose "Enroll" on Google Ad Grants programme.
- Select AdWords Classic not AdWords Express. (see screenshot below)
Read more about the differences between AdWords Classic & AdWords Express.
Use AdWords Classic
- If you already have an AdWords Account, you must create a new account to bypass billing setup. Ad Grants cannot be applied to AdWords accounts with billing enabled.
Create AdWords account & submit to Google for approval.
Please read the latest AdWords account creation guide for Google Ad Grants.
- Ensure set up using $USD and do not enter billing information!
Check the boxes & enter your 10 digit account ID#
Once you've submitted your application, you'll receive an email from the Google team with your status within about 5 working days but it's usually a lot quicker!
If you're stuck, feel free to get in touch for more help. I've been through this process with many charities so could save you a lot of time and misery!