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Last updated: 15.04.2019
These policy updates were effective as of January 1st 2018 for all Ad Grantees.
1. Must not have single or generic keywords.
Policy link: https://support.google.com/grants/answer/4410314?&ref_topic=3500093
2. Must not have keywords with a Quality Score of 1 or 2.
Policy link: https://support.google.com/grants/answer/4410314?&ref_topic=3500093
3. Must have at least 2 active Ads per Ad Group and 2 active Ad Groups per Campaign.
Policy link: https://support.google.com/grants/answer/117827?&ref_topic=3500093
4. Must maintain a 5% click-through rate (CTR) each month (at account level).
Policy page: https://support.google.com/grants/answer/117827?&ref_topic=3500093
Tips: https://support.google.com/grants/answer/7651240
Video series: https://www.youtube.com/channel/UCXA_lYC6c5btYrjxoSZB_ig
5. Must have at least 2 sitelink ad extensions.
Policy page: https://support.google.com/grants/answer/117827
6. Must use specific geo-targeting.
Policy page: https://support.google.com/grants/answer/117827
7. Must have valid conversion tracking in place.
Policy page: https://support.google.com/grants/answer/117827
8. Must respond to annual programme survey.
Policy page: https://support.google.com/grants/answer/117827
Survey link: https://docs.google.com/forms/d/e/1FAIpQLSczpnyIPjodpfXQFUzOr3djDeGcewLrtWG7Pn6ZO6O-PdNx-w/viewform
9. Website must be compliant.
Page link: https://support.google.com/grants/answer/1657899
Additional domain request: https://support.google.com/grants/contact/grants_v
Tips for landing pages: https://www.jasonwilliams.work/blog/what-makes-a-good-landing-page
Request reinstatement
Call Google: 0800 169 0409
Page: https://support.google.com/grants/contact/Request_for_reactivation
Extra learning
Academy for Ads: https://academy.exceedlms.com
Youtube: https://www.youtube.com/channel/UCXA_lYC6c5btYrjxoSZB_ig
Workshops: Attend or request one of my free Google Ad Grants workshops.
Contact for help
Jason Williams - Google Ad Grant manager
hello@jasonwilliams.work