Google Ad Grants is free advertising available to nonprofits and charities. There are strict rules for who's eligible for the Google Ad Grants program, see the latest guidelines below.
Google Ad Grants eligibility guidelines
You must hold a valid charity status.
You're nonprofit must be based in 1 of the 50+ qualifying countries.
Have a live website with good content.
Which nonprofits are not eligible for Google Ad Grants?
Governmental entities and organisations.
Hospitals and medical groups.
Schools, childcare centres, academic institutions and universities.