Google Ad Grants training

You could recruit more volunteers. Attract more donations. And share your story with audiences all over the globe.


Google Ad Grants are only available to registered charities. I run practical 1:1 or team sessions for marketing and communications staff to learn about managing their Google Ad Grant in-house.

We cover policy compliance, choosing keywords, setting up campaigns and the ways you could use Google Ad Grants in your organisation. I also cover more advanced topics, such as how to improve your ad grant performance and how to be more strategic with Google Ad Grants. There is always plenty of time to ask questions and discuss ideas for using a Google Ad Grant in your charity.

I also run occasional group workshops for ensuring your Google Ad Grant stays compliant.

If you are interested in training or would like to host a group compliance workshop at your office get in touch.


Hi Jason,

I just wanted to touch base with you to give some feedback from the training and the help you have given us over the last number of weeks.

Your help has been instrumental in us getting our Google Ad Grants account back again with Google technical issues for that I thank you!

As for the training, we were all really impressed with the content and the way the training was carried out, There is always a concern about information overload but they way it was structured allowed us to consume and we left the training with a great sense of direction, both in terms of Google Ad Grants and also our website.
— Dan @ Restless Beings
I’m familiar with AdWords but haven’t used it in the charity sector before so was great to get ideas on how this could be implemented.
— Matt @ St. Margaret's Hospice
Jason’s session on Google AdGrants was extremely helpful, providing the steps and advice to help us keep up with compliance for Google Ad Grants. He is very knowledgeable and explains things clearly. Would certainly recommend.
— Jamie @ Asian Arts Agency
Although we had secured a Google Ad Grant, we had no idea how to unlock its potential and felt overwhelmed by the amount of information we had found online. Jason made the whole process seem much less daunting. He talked us through the basic principles of Google Ads, reviewed our existing activity and helped us develop some strategic goals that were appropriate for the organisation and the people we want to engage with. We now feel much more confident and are looking forward to getting stuck in and making the most of our Google Ad Grant!
— Gemma @ Motivation Charitable Trust
Really helpful, the most I’ve ever learnt from a workshop!
— Hannah @Penny Brohn UK
Jason Williams Google Ad Grants Trainer

About the trainer...

Jason believes the most undervalued digital tool currently available to charities is a Google Ad Grant. It can help you no matter how small or large your organisation, by driving important traffic both online and offline. It will really begin to change the way you think about digital marketing.

Certified by Google, Jason can help you grow through AdWords & Analytics and can support you with digital strategy planning and campaigning.